Why is Digital Marketing becoming essential for Modern Businesses?

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First of all we need to understand  what Digital Marketing is, it is a method of promoting  a business online  through social media platform and websites and others digital channel with the primary goal of generating revenue.

Digital Marketing has been shaping the business world because almost every individual is active on the internet. To  capture customer attention   Businesses are shifting from traditional(physical) store to virtual (online)store, which are less risky  and effective compared to  conventional(traditional) method.

Some of the key benefits are:

i) Highly Engagement with Potential  customer: Businesses can interact directly with their audience.

ii) Lower risk  with Higher Profits Potential: Digital marketing is cost-effective and scalable.

iii) Global Brand Growth: Companies can expand their presence beyond local markets

iv) Increased  Sales and Business Growth: Digital strategies help drive revenue.

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